Marketing Manager Description and Instructions

Job Announcement: Marketing Manager

Mud Bay, a leading NW retailer of healthy food and superb supplies for dogs and cats is seeking to add a Marketing Manager to our administrative staff in Olympia.
This is an exciting opportunity to get in on the ground floor with a dynamic growing company with a proven track record of success.

To apply, submit a resume, two writing samples and a cover letter discussing your interest in the job, how you do or don't meet the primary qualifications.

Please submit materials to
e-mail: kelli.kreidler@mudbay.us
fax: 360-352-0929
mail: 2900 37th Ave SW
Olympia, WA 98512

Position open until filled. Prompt response recommended.
If you have any questions, please e-mail Kelli.

Purpose/Function/Scope

The Marketing Manager aids in the development, execution and evaluation of external marketing that seeks to create and retain customers, increase sales and build Mud Bay's brand.  As a member of the Marketing and Sales Group, the Marketing Manager collaborates to create marketing programs that shape and enhance the happy, educational customer-staff experience that are the heart of Mud Bay.

Primary Accountabilities*

• Mud Bay’s marketing grows Mud Bay’s sales by contributing to the lives of dogs, cats and their owners.
• Our entire organization understands the experiences we want to provide to the dog and cat owners who visit our stores and how well we are—and aren’t—doing at creating those experiences.
• Mud Bay's marketing programs create opportunities for Mud Bay-style customer-staff experiences.
• Mud Bay's marketing is interesting, innovative and aesthetic.

*  The decision as to which of these accountabilities will be held by the Marketing Manager alone and which will be shared with the Director of Marketing or held by the Director of Marketing alone will be made     at the time of the new Marketing Manager's 90-day review.

Additional Accountabilities

• An ever expanding knowledge of consumer advertising and retail marketing.
• A keen understanding of the demographics, neighborhood feel and marketing opportunities of each Mud Bay location.
• Representing Mud Bay in a manner that is professional and that's in keeping with Mud Bay's core values.
• Mud Bay's marketing programs are communicated effectively to Mud Bay staff and our customers.

Primary Duties

• Oversee and maintain ongoing marketing programs, such as our charitable donation program, community event participation and shelter program.
• Aid in the development, communication, execution, analysis and refinement of Mud Bay's marketing strategy. 
• Actively involved in the development, execution, analysis and refinement of marketing initiatives including such current programs as the Healthy Dog & Cat Almanac, shelter program, events, radio, print advertising, phone book listings and charitable donations.
• Collaborate effectively with the other members of the Marketing and Sales Group to achieve short- and long-term marketing and sales goals.
• Collaborate with regional coordinators and retail store managers and store staff to help stores achieve sales goals.

Additional Duties

• Share work of other members of the Marketing and Sales Group as needed to insure success and timeliness of deliverables.
• Observe and work with customer and staff in stores in order to discover opportunities and measure effectiveness of marketing in the field
• Maintain a press book, media morgue and other Mud Bay marketing archives

Primary Qualifications

• Strong writing skills
• Strong qualitative, analytical and problem-solving skills
• A creative, tenacious and optimistic approach to setting and reaching targets
• Strong aesthetic sense
• A love of people, dogs and cats
• Well-developed skills of observation
• A sense of humor
• Strong organizational and time-management skills
• Ability to work well independently and collaboratively
• Ability to work  on multiple projects and deadlines
• Proficiency with MS Word, Excel – knowledge of Adobe Creative Suite a plus
• B.A., B.S. or equivalent experience
• Valid WA driver’s license, clean driving record, and current Washington state liability insurance

Details

• Immediate supervisor: Director of Marketing and Sales
• Positions supervised: None
• Section: Administration
• Group(s): Marketing and Sales
• Full-time or PT?: Full-time
• Wages: Depend on job classification, performance, capabilities and seniority
• Location: Mud Bay Headquarters in Olympia (with travel to retail and other locations)
• Benefits: FT Admin benefit package
• Leave: Depends on job classification
• Bonus Program: FT Administration bonus program

Mud Bay is an Equal Opportunity Employer

Back to Careers